Ralph Cotran US OpticalFrom Vision Care Product News March 2014


Adopting a “best-only” strategy, US Optical LLC just tiers its private label products in the “better” and “best” categories. “Our free-form digital private label lenses are the best,” says Ralph Cotran, vice president. US Optical’s three progressive lenses are its own proprietary designs and all are compensated. Personal measurements such as vertex and tilt can be added. “They are comparable to some of the best brands,” Cotran adds.

ULTIMATE HD is US Optical’s best-selling brand. It is followed closely behind by Advanced HD which has a slightly better design and a larger reading area. Finally, the Wrap HD is available for 6- and 8-base sunglass frames. “All of our free-form HD lenses receive 99% adaptability,” Cotran adds.

US Optical prices its private label lenses the same way as traditional progressives. “We turn them around in 24 to 48 hours with Carl Zeiss Vision Inc.’s Purecoat®, our own trademarked DIGITAL AR™, and our in-house Crizal® coatings,” Cotran concludes.

US Optical

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