The AOA will See You Now: Opternative and The Rise of Online Vision Tests

October 14, 2015 by ·

In this article by Wired Magazine titled “ The Eye Doctor on Your Laptop Will See You Now”, the writer gives us, the audience, a glimpse into an online eye test by Opternative, a new online platform that gives users the opportunity to take free eye exams from the comfort of their homes. To employ Opternative for an eye test, he writes that all you need is “an internet connection, a smartphone a computer, and 25 minutes”. The eye exam is free for subscribers and provides glasses, contacts or both for a nifty price of $40 and $60 respectively.

The presence of Opternative marks a surging climb in online eye tests, and the platform’s 19,000 customer mark is a testimony to it’s success. The writer explains that Opternative’s relatively easy to use platform is one of the hallmarks of its success. Consumers are thrilled by the opportunity to go through a vision test at home, and it’s also free. This is how it works- Opternative texts users a link, and then acts as a coach, mentoring users through the online process. The platform asks users questions like “ which of these lines is sharper, the right one or left one?” This questioning process goes on for 25- 30 minutes, and the user must answer the question to best of their abilities. Once the user is done, the test results are reviewed by a doctor who looks for red flags and then sends a prescription. The user receives a signed copy with all the doctor’s information.  All this sounds relatively easy, and possibly a better option for the consumer, but recent reports from the American Optometric Association might prove otherwise.

opternative

According to the AOA, Opternatives claims might be misleading and these claims, which the association describes as ambiguous, “could mislead patients into choosing convenience at the expense of proper eye and vision care.” Dr. Christopher Wolfe, a member of the AOA, and a reviewed a clinical study that Opternative uses to back its claim, comparing its vision test to an in-person refractive exam. The 30-person trial compared patients plano to -4.00 using spherical equivalent data for both exam modalities, determining a correlation. On Wolfe’s end, he discovered various discrepancies in the findings by Opternative, he concluded on the study and the platform noting that, “There are the eye health concerns that are obviously misleading, but the fact that the study they cite is so small and their claims that it points to accuracy and correlation to traditional refraction techniques is misleading at best, since it only accounts for spherical equivalent data.” The AOA will be taking several measures to advocate for the safeguarding of consumers against misleading claims made by various online vision tests. Already the federal government has taken action against one company, Carrot Neurotechnology, who’s online vision test proved to be deceitful towards consumers.

Information for this article is courtesy of Wired Magazine and the American Optometric Association. To follow on this issue, follow the American Optometric Association.

 

Filed Under: Accessories, Contact Lenses, Eye sight, Ralph Cotran · Tagged With: , , , , , ,

Looking at Space Through Optometry

August 7, 2015 by ·

The are many factors that come into play when successfully completing a mission as a U.S. Air Force Airman. Knowledge, agility, strength, and perception are just a few.

At the Aviano Air Base in Italy, the 31st Aerospace Medicine Squadron optometry clinic aims to ensure the eye health of every patient, eliminating any blurred lines. Their mission is to get all of those in their cair seeing 20/20 vision, according to U.S. Air Force Tech. Sgt. Joel Ives, 31st Aerospace Medicine Squadron NCO in charge of optometry.

Active-duty members take priority at the clinic, while it still provides service to all at the base, they understand the integral role they play in supporting the mission by ensuring Airmen are able to physically complete their duties both locally and in deployed locations.

“If our members are unable to see clearly or sharply, accuracy in their tasks is not going to be the same and that may affect our mission,” said Ives.

The optometry team is made of only three technicians, conducting about 300 eye exams each month, checking for any changes in patient’s’ eyesight. Procedures are also performed monthly to detect and identify any diseases so they can be caught at the earliest stage possible.

On top of performing one dozen eye exams annually, the clinic also provides single, bifocal, trifocal, spectacle and contact lens prescriptions to active-duty professionals. “Our clinic also provides different types of inserts for the gas mask and ballistic eyewear required by some deployed locations,” said Ives.

The optometry are committed to ensuring optimal eye health for all members of the Aviano Air Base and confident they have the means to care for anyone who comes in. But their services offered mean nothing if they are not utilized.

However, members of Team Aviano also practice daily precautions to help keep their eye health optimal. Such precautions include not sleeping with contacts in, removing contacts if eyes begin to feel irritated, and giving your eyes a break by looking away from computer screens for at least every hour in addition to lowering the brightness level on electronic devices.

To read the original article, click here.

Filed Under: Accessories, Contact Lenses, Eye sight, optometry, Ralph Cotran · Tagged With:

A New Product of Contact Lenses

May 6, 2015 by ·
Ralph Cotran

Contact Lenses

Scientists at Brien Holden Vision Institute (BHVI) are responsible for the creation of a another kind of contact lens that just recently received approval to be sold to retailers around the United States. On April 23rd, the newly updated lenses with an extended depth of focus (EDOF), were just approved by the Federal Drug Administration and the US Health Control. The product is expected to hit the US market very soon. 

Brien Holden, professor and CEO of BHVI, believes that “this is an imperative venture forward in quality vision for presbyopes.” The contact lenses were designed by BHVI analyst, Dr Ravi Bakaraju, and are expected to help people who wear contact lenses to see better and much more clearly closeup and faraway, while diminishing the normal visuals of ghosting and haloes. 

Dr Bakaraju was quoted that “many claims are made that multifocal lenses provide simultaneous vision at various visual distances but often this comes at the cost of reduced contrast, increased ghosting and compromised overall vision satisfaction.” A complete database also shows that our contact lenses will give an extraordinarily advantage the US advertise, and others. The contact lenses are derived from another product put forth by BHVI, Brien Holden Vision Pty Ltd, which will also be accessible toward the end of this year.

Holden explains that contact lenses represents a huge development towards the improvement of science, innovation and innovative work. Brien Holden Vision Institute will give a generous part of its benefits to store our work during a time when improvements in science need as much help as possible. BHVI is dedicated to correcting the disabilities of people who suffer with eye sight, and with more than 625 million people who are vision impaired this need becomes even more of a priority. Many of these patient do not have access to healthcare, nor do they have the resources to pay for tests and glasses, which is why these efforts are impertinent. 

Filed Under: Accessories, Contact Lenses, Eye sight, optometry, Ralph Cotran, US Optical · Tagged With: , , ,

Keeping Up With Eyewear Trends

April 5, 2015 by ·

Ralph CotranThe past few decades eye wear has become a must have accessory, for both men and women, which is why its so important for Optical Services to keep up with the latest trends. Wearing sunglasses and even prescription glasses can give people the opportunity to look more sophisticated, professional and improve their overall day to day look. And just like clothing companies, eyewear stores also need to keep up with these trends in order to deliver the latest styles to they customers. 

By continuously updating your inventory, retailers will be in a good position to always attract customers from all ages and backgrounds. Joy Gibb, president of Eyes of Joy Mobile Optical Service, indicates that consumers are always looking to change up their style, and turn to strops that always offer products that are contemporary. Frames, colors and styles need to be different from last season, otherwise buyers will move to the next place that offers more variety. 

Luckily, there are numerous ways for eye-care experts (ECPs) to keep their inventory up to date with the newest trends. Some of these resources include the Vision Council, with continuous updates in this field through their websites: eyecessorize.com and eyecessorizeblog.com. These blogs are meant to raise awareness among eyewear designers and give the latest updates. 

Fashion shows, like the annual Vision Expo meeting, also open doors for eye-care designers to discover upcoming trends, materials, shapes, and styles. Celebrities and other public icons are great resources in understanding future fashion trends, especially since the younger generations look up to these people.

Gibb also explains that frame representatives can also help the optics industry.  “They will see color palettes and designs that will start to trend.” Efficient representatives should always keep the company’s financial well-being in mind and have the market information readily available as soon as possible.

Filed Under: Accessories, Eye sight, optometry, Ralph Cotran, US Optical · Tagged With: , , , , , ,